Welcome to Rhyza Consulting

At Rhyza Consulting, we are more than just advisors; we are your strategic partners in navigating the complexities of modern business landscapes. With an established presence in the United Arab Emirates and the Netherlands, we offer a unique blend of regional expertise and global perspective.

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Our Expertise

At Rhyza Consulting, we pride ourselves on offering a comprehensive range of services tailored to meet the diverse needs of our clients. Whether you are looking to expand into new markets, transform business operations or develop cutting-edge digital strategies, our expertise spans a wide array of disciplines to support your business objectives.

Industry Insights

Our consultants bring deep industry knowledge across various sectors, including:

Navigating the transition to renewable energy and ensuring regulatory compliance. Our services include sustainability strategies, smart grid implementation, and energy efficiency programs.

Enhancing patient care through digital health solutions and operational efficiencies. We offer telemedicine integration, healthcare IT systems, and regulatory compliance advisory.

Driving innovation in banking and insurance through fintech and regulatory strategies. Our services encompass digital banking transformation, risk management frameworks, and compliance optimisation.

Leveraging e-commerce and omnichannel strategies to boost customer loyalty and sales. We provide customer experience enhancement, supply chain optimisation, and market trend analysis.

Our Global Reach

With offices strategically located in Dubai and Amsterdam, we offer a unique blend of local insight and international expertise. Our consultants in the UAE bring a deep understanding of Middle Eastern markets, while our Netherlands team provides access to the heart of Europe’s business environment. This dual presence enables us to serve a diverse clientele, from multinational corporations to ambitious startups, providing them with the insights and strategies they need to thrive globally. We pride ourselves on navigating cultural nuances and regulatory landscapes in both regions, ensuring the seamless execution of your business strategies.

Our Team

Shan Ali Abid

Financial Advisory Specialist

Helen Miller

Digital Transformation Lead

Frans Van Buuren

Human Capital Development Director

Yaashika Kapoor

Market Entry Strategist

Olivier de Groot

Senior Analyst

Shan Ali Abid is a financial advisory expert with a solid background in corporate finance and investment analysis. He has advised numerous high-profile mergers and acquisitions, and his insights have been crucial for strategic financial planning. Ali Abid earned his MBA in Finance from INSEAD and a bachelor’s in business administration from the University of Mannheim. His experience includes roles at Deutsche Bank, PwC, and Allianz, where he provided strategic financial advice and managed significant investment portfolios. Ali Abid’s expertise covers financial advisory, corporate finance, and business transformation, helping our clients make informed financial decisions to enhance their growth and stability.

Helen Miller is a seasoned Digital Transformation Lead with a robust IT strategy and digital innovation background. She has spearheaded digital initiatives for multinational corporations, leveraging technology to drive business growth and operational efficiency. Helen holds a master’s in computer science from the Technical University of Munich and a bachelor’s in information technology from Imperial College London. Her extensive experience includes roles at Accenture, Siemens, and SAP, where she led numerous high-impact projects. Miller excels in digital transformation, business transformation, and market entry strategy, ensuring our clients stay ahead in an increasingly digital world.

Frans Van Buuren excels in talent management and organisational development, bringing extensive experience from leading HR roles in Europe and the Middle East. He is passionate about building resilient and agile workforces. Frans holds an MBA in Human Resources from IE Business School and a bachelor’s degree in psychology from the University of Barcelona. His career includes significant positions at Unilever, Telefónica, and BBVA, where he developed comprehensive human capital strategies. Van Buuren specialises in human capital development, leadership development, and organisational design. His expertise ensures that our clients can build and maintain a strong and adaptable workforce, ready to meet today’s and tomorrow’s challenges.

Yaashika Kapoor is a seasoned market entry strategist who guides businesses through international expansions. With a deep understanding of European and Middle Eastern markets, Yaashika has facilitated successful market entries for numerous firms. She holds an MBA in International Business from Bocconi University and a bachelor’s degree in international relations from the University of Rome. Yaashika’s career includes impactful roles at Nielsen, Nestlé, and Bain & Company, where she developed and implemented strategic market entry plans. Her expertise in market research, international business development, and strategic planning ensures our clients can navigate new markets with confidence and success.

Olivier de Groot is a highly experienced Senior Analyst at Global Insight Consultancy, bringing over a decade of strategic analysis and business development expertise. With a strong background in economics and finance, Olivier has worked with top-tier firms such as Deloitte, McKinsey & Company, and Goldman Sachs. He specialises in market analysis, strategic planning, and financial modelling. Olivier holds an MBA from Harvard Business School and a Bachelor’s degree from the University of Oxford. His ability to dissect complex data and translate it into actionable insights has consistently helped clients achieve their strategic goals. Olivier’s expertise spans market entry strategy, business transformation, and financial advisory, making him an invaluable asset to our clients.